Vehicle makers work closely with auto dealers to optimize sales in international markets as well as in the United States. Car manufacturers have professional websites that highlight the features of the latest models. Consumers are encouraged to visit these sites and to download virtual brochures that are loaded with information on interior, exterior, mechanical, safety and other features. After exploring all of the highlights of particular car models, the next step for consumers is to find actual dealerships that sell those vehicles. Fortunately, auto makers have websites that boast convenient search tools. Just by typing in a zip code or city, customers are presented with a list of certified auto dealers within a specific radius of their location.
Car makers understand the importance of the financial aspects of selling cars. Therefore, special promotions are usually offered on select makes and models. These offers usually coincide with major holidays and other relevant events. For instance, car dealers across the United States offer big discounts during national holidays such as Independence Day, Labor Day and Thanksgiving. Similarly, it is common for auto dealers to create year end clearance events at the end of each calendar year. Such hot auto deals usually expire on New Year’s Eve.
Car dealerships might also create special promotions that are related to lesser known celebrations. For example, there are days in the United States that are dedicated to celebrating the environment and raising awareness about issues such as pollution and global warming. Coinciding with such events, auto dealers might provide major discounts on fuel-efficient cars such as hybrid and electric models. What a great way to educate consumers about “green technology” by highlighting the benefits of such car models. Seeking discounts on Prius C deals and other car offers is an example of smart shopping for fuel-efficient vehicles.
Automobile dealerships might eliminate down payments and first month payments when running major promotions on new cars available for lease or financing. Offering extended warranties and lifetime oil changes are some other perks that are advertised in order to attract customers to an auto dealership.
Article Submitted By Community Writer.