The World Trade Organisation is discussing a proposal to outlaw energy efficiency labeling. But on the other hand, experts of the Friends of the Earth warns that consumers may lose the chance to be eco-friendly, if plans to ban energy efficiency labels on appliances such as washing machines, fridges and irons are successful, according to a insnet.org report. This opinion is ventilated in the ‘Energy Saving Week’ that begun on this 24th will be held till 28th. Lobbyists, who all these days were favoring the so-called free trade, now seem to be attacking the very idea of free markets. Free traders want to prevent information from reaching consumers. More than 200 similar `free trade’ measures have been put forward at the WTO’s ongoing negotiations. And if gets successful, it could deny consumers’ access to factual information on a huge range of products.