Fashion freaks are all ears when it comes to show their reverence to anything Levis. Now, with the brand adorning itself with a distinct green hue, the denim manufacturer is sure to win more customers. The new Waste<Less collection of men’s and women’s dungarees flaunts profuse use of polyester fiber made from recycled plastic bottles and food trays. Thanks to municipal recycling programs around the U.S., now you would see Americans donning repurposed plastic to make an all-powerful eco-fashion statement.
Avowing green was the need of the hour for the oldest fashion brands in America. Still, you won’t see Levi compromising on quality, comfort or style since the new line of jeans and trucker jackets will contain only 20 percent recycled content (12-20 ounce plastic per pair) while the rest of it will be the standard cotton fiber. Thus, by adding value to waste, the collection will reinstate in excess of 3.5 million recycled bottles to mainstream fashion.
As mentioned in the beginner, the ‘distinct green hue’ owes its existence to the inherent brown and green color of plastic bottles. Available this January, the new collection will ensure a snug fit for those who love the brand.