Just a few days ago, we told you about VELECO, the world’s first manufacturer of eco friendly cycle wear. The UK-based cycle wear company now has an eco competitor, who wishes to transform the urban cycling scene with its launch of biker friendly cycling wear collection. The UK-based fixed-gear bike store Brick Lanes Bikes, in collaboration with H&M, has announced the arrival of a men’s capsule collection that flaunts profound use of sustainable fabric.
We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style.
Says Petter Klusell, designer at H&M.
The collection will up for grabs in around 180 stores worldwide and online, March 7, 2013 onwards.
Via: Press Release