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H&M for Brick Lane Bikes: Eco friendly cycle wear collection

Just a few days ago, we told you about VELECO, the world’s first manufacturer of eco friendly cycle wear. The UK-based cycle wear company now has an eco competitor, who wishes to transform the urban cycling scene with its launch of biker friendly cycling wear collection. The UK-based fixed-gear bike store Brick Lanes Bikes, in collaboration with H&M, has announced the arrival of a men’s capsule collection that flaunts profound use of sustainable fabric.



Made from organic cotton, recycled cotton and recycled polyester, the H&M for Brick Lane Bikes apparels can be worn on and off the bike.

We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style.

Says Petter Klusell, designer at H&M.

The collection will up for grabs in around 180 stores worldwide and online, March 7, 2013 onwards.

Via: Press Release

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