H&M’s Conscious Foundation has been a sustainable force to reckon with since its inception. The foundation has been quite instrumental in improving the quality of life of people in the third world countries, aside from utilizing state-of-the-art sustainable manufacturing process. A month back, we told you about it collaborating with the UK-based Brick Lane Bikes with its aim to offer men’s capsule collection for urban bikers. However, shifting gear this time, H&M has partnered with the World Wildlife Fund to ensure sustainable water use through its supply chain.
According to TriplePundit, H&M proposes to install about one-third of its wet processing units in areas of extreme water scarcity by 2025. Moreover, the company will employ water conservation strategy in its 48 national markets, which further include 750 direct suppliers and fabric manufacturers. The water conservation strategy calls for educating all 94,000 employees on water issues. Further, H&M will support WWF’s conservation projects in Yangtze and Brahmaputra river basins.